Imagine you meet a couple at a dinner party – let's call them John and Jane Doe. It quickly becomes apparent that John's favorite topic of conversation is himself: his background, his career, his kids, his golf game – you get the picture.

Jane, however, is completely different. When you mention what line of work you are in, she seems to have an instinctive grasp of your industry. She knows about all the major players and happenings, and has useful, interesting tidbits of information to share. Some of her observations confirm your own knowledge, but others stimulate new thoughts. Jane talks about herself only when asked.

Which Doe sounds more interesting? (I'm guessing Jane.)

The same principles apply to your website. Of course, your site has to provide information about your company for potential prospects: your services, your company background, your office locations. But to attract and engage qualified new visitors, it needs to offer something more -- valuable content that both helps the visitor and positions your company as the expert in your industry.

Here are 12 ways to attract site visitors with compelling content:

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