During the last 10 years, the widespread use of e-mail has literally transformed business communication, so much so that the business letter has reached near extinction. Even professionals who clung dearly to fax machines as their most efficient means of communication can’t imagine corresponding today without e-mail. And for good reason -- electronic mail is fast, inexpensive, and ultra-efficient.

Perhaps because of its speed and efficiency, e-mail has become a casual, and often too informal, means of communicating in today’s competitive marketplace.

Whether you’re communicating via a letter printed on engraved letterhead or an electronic message that will travel the Information Superhighway, the same rules of etiquette apply. And all rules of etiquette have one goal in common: to make things easier and more understandable for another person.

When any situation is carried out with good manners, the other person feels valued, important, and respected. More important, good manners in the business world create a professional image, which is one key component of marketing your company.

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