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Article Title: 5 Effects of a Website on a Service Business Brand
Author of Article: Mike Schultz and John Doerr
My Thoughts: This article is fantastic, and couldn't have come at a better time. Our company is currently planning budget and resources to give our outdated B2B Website a much-needed overhaul. Part of this process involves educating executives up the chain about the importance and impact of a polished Website in driving sales. The article by Mike Schultz and John Doerr summarizes all the key points very clearly and will come in very handy as we move forward in our planning.
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