By Michael W. McLaughlin, Contributing Editor
Arthur C. Clarke, the noted British scientist and writer, was fond of the old saying “Rules are meant to be broken,” which gives us permission to break from conventional wisdom, assumptions, and the rules that govern just about everything.
In the consulting business, we have implied rules for much of what we do, from pricing to project management. Unfortunately, many once-helpful ideas about operating our businesses morph into unquestioned prescriptions for how things should be done. Few things spread faster, and have a shorter shelf life, than these so-called best practices.
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