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Make Your Website Work More So You Can Work Less

By C.J. Hayden, Contributing Editor

Do you know how your website site fits into the overall marketing strategy for your business? Do you have a strategy for your website as a marketing tool? If you're like many self-employed professionals I speak with, you probably don't.

All over the world, professionals are spending thousands of dollars on building and maintaining websites without being able to answer one big question: what do you want your website to do?

Creating a website without a marketing strategy can be an expensive and time-consuming mistake. Here's an illustration from the more familiar world of paper and postage. Imagine that you hired a graphic designer, printed 5,000 four-color tri-fold brochures, and when the boxes arrived, you asked yourself, "Gee, what shall I do with these?"


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