By C.J. Hayden, Contributing Editor
Do you know how your website site fits into the overall marketing strategy for your business? Do you have a strategy for your website as a marketing tool? If you're like many self-employed professionals I speak with, you probably don't.
All over the world, professionals are spending thousands of dollars on building and maintaining websites without being able to answer one big question: what do you want your website to do?
Creating a website without a marketing strategy can be an expensive and time-consuming mistake. Here's an illustration from the more familiar world of paper and postage. Imagine that you hired a graphic designer, printed 5,000 four-color tri-fold brochures, and when the boxes arrived, you asked yourself, "Gee, what shall I do with these?"
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