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Article Title: How To Reach Senior-Level Executives Using Direct Mail
Author of Article: Ernest Nicastro
My Thoughts: I couldn't disagree more with the statement that there are few ways to reach senior executives as effective as direct mail. What about referrals? What about published intellectual property? What about speaking at a trade association meeting they attend? I and most people simply ignore most direct solicitation no matter how it is packaged or sent. Relying on direct mail to generate business is like standing on a street and hoping it's on a bus route. You may get a ride, or more probably, you may wind up in the cold and the dark.
My Name: Alan Weiss
My Title & Firm Name: Summit Consulting Group