By Scott Ginsberg
I'll never forget what my mentor told me: "Don't communicate in any way to any person without the stamp of your personal brand."
Everyone has a personal brand, whether they know it or not. And everyone has a personal brand, whether they like it or not. But only those who actively and consistently create, maintain and imprint their personal brands on the people with whom they interact will sizzle!
But what is a personal brand? Peter Montoya, author of The Brand Called You, defines it as "a personal identity that stimulates precise, meaningful perceptions in its audience about the values and qualities that person stands for." But your personal brand is only as strong as the moments in which it is manifested.
Now, because YOU are the product, because YOU are what people want, and because YOU need to make an UNFORGETTABLE first impression; everything must be stamped with your personal brand. And I'm not just talking about the obvious hot spots like your website, business cards, marketing materials and promotional items. I'm talking about those underused and overlooked places that could benefit from a little more of you.
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