By RainToday Research
It seems like everyone (and possibly their mother) has recently started blogging. They’re everywhere! Bloggers spin their witty thoughts and expertise into articles, which get picked up by RSS feeds and broadcast to the far corners of the internet-world. It’s cool, it’s cheap, it’s easy, and everybody’s doing it, or so it seems.
Is everyone really blogging? The official answer is, "Not YET!" according to RainToday's recent research, What's Working In Lead Generation. Among the 803 B2B professional services leaders who evaluated this lead generation tactic, only one-third had tried publishing a company-authored or company-affiliated blog.
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