Alan Weiss, Contributing Editor
I get the impression that if you asked five consultants to deal a hand of poker, the game wouldn't begin for about three hours. There would be decisions on the process to use to determine how to choose the first dealer, priority systems for seating, exploration of bathroom break time and duration, the placement characteristics of the coasters for the beer, and so forth.
Don't even get me started on the type of poker.
In other words, you'd be better off with a video poker machine which would take your money, deal a hand, and get on with its mechanical life. I'm not sure the camaraderie would be significantly different, either.
I believe that marketing in this profession is not rocket science. In fact, it's not even as difficult as programming an entertainment center remote control (for which I have to call in a consultant).
Straight Lines Are Meant To Be Followed
The royal road to marketing is to find a buyer who can pay for your value. You then either reach out to that buyer or, preferably, draw the buyer to you. Why complicate that?
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