By RainToday Research
In the just released research What's Working In Lead Generation, we questioned more than 700 leaders in professional service businesses about their lead generation practices and found that the respondent companies with the famous names were significantly more likely than their hidden gem counterparts to say they were "Good" or "Excellent" at generating leads for their services.
In total, the 30% of companies that considered themselves "very well-known" in their target market benefited from the impact of reputation reach while the 70% of companies that thought of themselves as "not very well-known" didn't.
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