In most marketing matters you have to walk before you run. Basic marketing metrics help you do this by working as the starting steps to any marketing effort.

According to a Blackfrair study of American senior business executives conducted in the second quarter of 2004, only 38% of these executives say their companies are measuring the results of their marketing efforts. If your company falls outside this number, address the issue at once by using one or all of these three marketing metrics.

#1 - Cost Per New Client

Almost every growing company wants to improve the measurement of its marketing programs, yet few can answer this basic marketing metric question: How much, on average, does your company spend on marketing to generate a new client?

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