By RainToday Research
In the recently released RainToday Research report, What's Working In Lead Generation, we looked at two basic measures of 33 tactics and strategies that professional services companies might use to generate leads for new business:
- Have you used it?
- If so, how effective has it proven in generating leads for your services?
Over 700 participating companies rated the effectiveness of tactics they had used on a scale of 1 to 5:
5 = Extremely Effective
4 = Very Effective
3 = Somewhat Effective
2 = Not Very Effective
1 = Not At All Effective
What were the top 5 tactics rated to be "extremely effective" and "very effective"?
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