By Jill Konrath, Contributing Editor
Imagine yourself as your client. You're busy. Really busy. You've been in meetings all morning and by lunchtime you're already two hours behind schedule.
Grabbing a quick sandwich and chips at the vending machine, you sit down at your desk to try to catch up while you eat. Forty new emails sit in your inbox awaiting your response. A quick scan shows nothing requiring an immediate reply.
Checking voicemail, you discover 23 messages piled up. Since you're expecting an important call, you're forced to listen to each one. But your attention span is short. If the caller doesn't pique your interest right away, they're bleeped.
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