"A dog found a bone and held it tightly in his mouth. He growled and scowled at anyone who attempted to take it away.

When he came to a stream, he trotted over the footbridge. Looking down into the water, the dog saw his own reflection. Wanting the other dog's bone as well as his own, the dog opened his mouth to bark at the 'other' dog it saw, but in doing so, the dog dropped his own bone into the river, where it was gone for good." ~Aesop, Greek Storyteller, 6th Century B.C.

I hadn't thought of the fables of Aesop for years, not since I was a kid (and no I wasn't a kid back in Aesop's day), until recently when talking with an associate. Our conversation centered on strategies for getting new clients and in particular on how difficult it was to unseat an incumbent service provider in the process.

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