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Personal Branding: How To Be 'That Guy'

By Scott Ginsberg

I am That Guy.

And I didn't even mean for it to happen. It just did.

It all started five years ago when I had a crazy idea to start wearing a nametag to make people friendlier. The only catch was, I planned to wear it all day. Everyday. For the rest of my life.

I know.

But it worked. It worked really well. And aside from the obvious jokes about my memory problems, the occasional (by which I mean constant) stares from strangers, and the initial feelings of embarrassment, it was beautiful! People acted friendlier. Approachability was in the air. And strangers said hello who otherwise would have stared at the pavement!

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