By Alan Weiss, Contributing Editor
I tell people whom I mentor that they are now in the marketing business. I don't call it the "rainmaking business." The reason is that, while you always have to market yourself, you don't always have to make your own rain.
That's because there are people around you making rain, and sometimes a beast of a downpour is created. All you have to do is ensure that you walk into it.
Not Enough Sense To Walk Out Into The Rain
My wife and I were chatting over cocktails with the owner of one of our usual restaurant haunts (we dine out seven nights a week and all the owners and chefs generally make an effort to stop by). I mentioned the fact that a very popular, upscale Providence restaurant
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