By Gale Crosley
Why focus energy and resources on growing your business when it seems to be expanding nicely on its own these days?!
The question is much more than rhetorical; it has strong practical implications. Practice growth specialists like me speak at conferences and in private to our clients, making the case for ongoing, strategic planning to manage growth in all business environments. It's not that we're trying to create a market for our services. Rather, it's because we know that fat years ultimately turn lean, and practices that made smart decisions during the boom are the ones that ultimately survive.
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