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Great Idea! Why Will Your Client Care?

C.J. Hayden, Contributing Editor

"Every person who has ever started a business, I imagine, thought he had a good idea. It's the smart person, and the rare person, who tries to find out the most important thing: do other people think it's a good idea?"

Those words of wisdom come from Bernard Kamoroff, author of "Small-Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of Trouble!" Whether you are evaluating the original idea for your business, or your ideas about marketing your business, Kamoroff is right.

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