Scrap Your Elevator Speech: How To Create High Credibility Conversations

By Jeff Thull

It's not easy being a "prospective client" in today's highly diluted and complex market. If you're the targeted prospect, you are constantly barraged with marketing messages and annoying sales pitches. Whether the pitch is presented on the radio, in a postal in-box, by email, over the phone or face-to-face, you may be overwhelmed by the number of companies and messages seeking your limited time and attention.

If you are a business professional trying to get your prospect's attention, then you may be experiencing how difficult it has become to cut through all the noise and have a respectful, insightful and mutually valued conversation with that person.

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