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Show And Sell: Three Stories That Create The Emotional Drive To Buy

By Vickie Sullivan, Contributing Editor

There are two things every new prospect wants to know: what can you do for them and can you really do it. While factual information gives clear answers to these questions, stories provide the proof. Not only do examples give context, they give prospects the reassurance that you've seen their challenge before and can provide solutions that work.  Below are three formulas that can put a favorable spotlight on your expertise and your contribution.

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