By Bruce W. Marcus, Contributing Editor
Editor's Note: In this second part of a two-part series, Marcus offers specific steps for small firms to follow to create their own strategic plan. You can read part one to find out the unique challenges small service firms face when creating a strategic plan.
Strategic planning is essential for small firms and step one is to define your market. Without a realistic step one, there is no step two. Here's a look at how you should begin planning...
- Geographic area, which is defined not by real estate, but by your reach, in terms of cost-effective use of time and effort. It's as far as you can travel cost effectively and with a realistic potential for a return on that investment.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
Get 5 new articles each week by signing up for our free Rainmaker Report newsletter.