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Secrets We Can Learn From The World Of Product Management
By Gale Crosley
It's fair to say that professional service practitioners have "gotten the memo" when it comes to the importance and value of marketing. Telling their story to those who need to hear it, and are in a position to respond, is a concept many understand and even embrace.
But nowadays it's not enough to market an offering; you've got to manage it from its incubation through its birth, innovation and beyond. Sharply designed brochures, hard-hitting direct mail and interactive websites simply won't get you where you want to go.
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