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Papayawhip, Peachpuff, Or Peru: Graphic Design Advice That Could Save Your Life

By John Doerr, Contributing Editor, and Mike Schultz, Publisher

Dither n: A state of indecisive agitation: Company management was in a dither about the new round of graphic designs. Everybody had strong opinions on what they liked and didn't like.

Dilatory adj: Tending to postpone or delay: The graphic design process had a dilatory effect on our ability to do anything in marketing besides work on designs. Could this drag out any longer?

Delusion n: Psychiatry. A false belief strongly held in spite of invalidating evidence, especially as a symptom of mental illness: The team seemed under the delusion that choosing between possible brochure trim colors of papaywhip, peachpuff, or peru* would make any difference in marketing results.

* Three actual colors. Who knew?

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