"And if you can't be with the one you love, honey, love the one you're with, love the one you're with, love the one you're with, love the one you're with..."
- Stephen Stills

Why does it seem that our clients (and prospects) too often take the advice of seventies rock stars when selecting their professional services providers? Perhaps the following story will shed some light.

I Just Awarded That Assignment...

I recently conducted research for a client on how often their past clients wish to be contacted by their professional service providers. Like most professionals, my client's hypothesis was that his past clients will simply call when they have more work. Like many professional service providers, his assumption was that to contact past clients too often would be an intrusion, an imposition, and, worst of all, unprofessional.

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