6 Keys to PR Success in a Web Based World

Event Type	Live Executive Webcast with David Meerman Scott
Date / Time	July 11, 2007; 3-4 p.m., EST
Price	$99 per connection
July 11	Or call Aaron Joslow at 508-405-0438 x304 for more information.
Duration	60 minutes - Includes 15 minute interactive Q&A session with David Meerman Scott
Event Producer	RainToday.com
Event Description	The Web has changed the rules for reaching buyers. In addition to the media, bloggers and people who use the tools of social networking are also writing about your company and your services online. And with the ability of millions of prospective buyers around the world to read press releases directly on Web sites like Google News, Yahoo! News, through financial trading systems like Reuters and Bloomberg, and via vertical market sites and search engines, communicators must fundamentally alter the way they think about PR. The internet now enables you to use PR to: • Reach your buyers directly • Drive traffic to your Web site • Achieve high rankings on the search engines • Attract buyers who are looking for what you have to offer • Move people into, and through, the sales process • Compete more effectively Don't miss 6 Keys to PR Success in a Web Based World - An Executive Webcast on July 11, 2007 to learn how to use the newfound power of PR to improve your organization's marketing and to attract more qualified prospects and clients.
July 11	Or call Aaron Joslow at 508-405-0438 x304 for more information.
Special Offer	Attendees of 6 Keys to PR Success in a Web Based World - An Executive Webcast will receive a complimentary copy of RainToday.com and David Meerman Scott's forthcoming workbook How To Use The New Rules Of PR(a $30 value). You will also be entered into a drawing to receive one of five complimentary copies of Scott's new book New Rules of Marketing And PR: How To Use News Releases, Blogs, Podcasts, Viral Marketing And Online Media To Reach Your Buyers Directly.
Who Should Attend	Professional services marketers, leaders, and partners who are responsible for attracting new clients or finding new prospects.
About the Presenter	David Meerman Scott is an online thought leadership strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. David is author of New Rules of Marketing And PR: How To Use News Releases, Blogs, Podcasts, Viral Marketing And Online Media To Reach Your Buyers Directly and will be sharing his own experiences as well as best practices in making PR work.
Fee	$99 per connection - Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice and techniques shared. Registration includes: Copy of presentation slides RainToday's forthcoming workbook, How To Use The New Rules Of PR(a $30 value)
Registration	Or call Aaron Joslow at 508-405-0438 x304 for more information.