By Jill Konrath, Contributing Editor
You've left a series of voicemail messages for a prospective client over several months and, finally, she picks up the phone. "Marie Trent speaking," she says in a flat tone.
Startled by the human voice on the other end of the phone, the message you spent hours crafting disappears instantaneously from your memory bank. Instead, you blurt out:
"Hi. My name is __ and I'm calling from Generic Services. You've probably heard of us. We're the fastest-growing firm in the market right now and we have locations in 13 different cities. The reason I'm calling today is I'd like to get together with you to explore your needs and show you..."
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