By C.J. Hayden, Contributing Editor
"I'm really good at what I do, but marketing isn't my strong point. If someone else could develop the leads and book appointments for me, I'm sure I could land more clients once I got the chance to talk to them. Can't I just hire someone to do my marketing for me?"
It sounds appealing, doesn't it? No more networking, soliciting referrals, sending letters and e-mails, speaking in public, writing articles, standing around at trade shows, and finally – no more cold calls.
The Problems With "Someone Else" Marketing
Yes, you could hire someone: a contract marketing representative, commissioned salesperson, or telemarketer. Yet each poses significant problems:
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