Editor's Note: In this second part of a two-part series, Scott offers you his third and fourth steps to gathering content for your writing and thought leadership. You can read steps one and two in the first part of this series.

STEP 3: Write it Out

This is the fun part: transferring a valuable story, anecdote, moment, experience, smell, sound, or conversation into a useful piece of content. At the end of the day (or week), re-read your notes.

If you're like me, and your penmanship looks like the Hebraic writing of a monkey, this process may take a few minutes. Still, looking back at what you've written will bring the experience back to life. And then it's time to write it out.

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