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5 Reasons Enewsletters Get Trashed

By Dianna Huff

I've been collecting B-to-B e-newsletters from various companies for about six months. My intent was to showcase one or two in my own e-newsletter, but I realized early on that many of the newsletters I received weren't really that good—and in fact, a few were downright bad. If I hadn't been saving them, I would have trashed them.

What are some of the reasons people delete e-newsletters without reading them?

1. Irregular Publishing Schedule.

If you're like many companies, your newsletter's publishing schedule is supposed to be monthly or bimonthly...

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