By Patrick Cahill
Professional service providers can now use sales technology (such as Salesforce.com) to become lead generating and nurturing machines. Automated timed e-mails, the distribution of new leads to the proper sales professionals, follow-up reminders, and the recording of e-mail communication with leads are just some examples of how the right software can help business developers sell more.
Unfortunately, some service firms I have worked with look at their sales technology as a hindrance or as something to train for when one "has the time." If the talk around your company's water cooler touches upon such things, it's time to take a step back and think: Do people like to complain or is our sales technology slowing business down?
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
