By Michael W. McLaughlin, Contributing Editor
It's no secret that writing for publications, both online and offline, can be a potent and cost-effective marketing tool for consultants and other professional services providers. After all, it only takes one good idea--seen at the right time--to motivate a potential client to call and ask for your help.
For many consultants, though, the promise of publishing never materializes. That's too bad, because it doesn't have to be that way. After more than six years of publishing consulting newsletters and reading thousands of articles submitted by consultants, here are some thoughts on how you can get marketing mileage from a publishing strategy.
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