By Charles H. Green, Contributing Editor
We all know we should write proposals that are less about us. We know we should spend less space on credentials and methodology. We know we should focus more on results, benefits, and adding value in the proposal.
But we nearly always miss the biggest proposal opportunity of all--to build the relationship.
Rounding up the Usual Suspects--PIRL
You know the drill all too well; it varies in detail only, differing slightly with the complexity of your business. It probably sounds pretty much like this.
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