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Home  /  Library   /  Marketing Yourself

What You Are Marketing Is Yourself

By C.J. Hayden, MCC

...If I were searching for a professional to help my company solve a problem, I would be pretty skeptical of an individual who identified him or herself only as "Exegesis Management Group." If I'm going to consider hiring a consultant, coach, or trainer, a good starting place would be knowing the professional's name.

Where are the people behind these offerings? Why have they decided to cloak their identities and promote an anonymous business instead of their talented, experienced selves?


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