Some years ago, in a remarkably successful marketing move, a graphic designer specializing in logos, letterheads, and the like came up with the concept of the corporate image. A brilliant concept, but it's more mirage than image. 
 
Now one of the most successful operations in the marketing business, this company has managed to persuade its clients that corporate image is the key to corporate success. Image, it seems, is the magic elixir -- at many thousands of dollars a dose. 
 
In fact, the word image itself has taken on a life of its own -- a tribute to the triumph of virtual reality. But maybe it's time, now, to lose the word. The image of image is long since tarnished, and well beyond burnishing.<

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