When it comes to inside sales and lead generation, the question of outsourcing often arises. There are many reasons outsourcing can be a viable option for service providers of all sizes. Outsourcing allows you to get temporary help without the commitments of new hires. Outsourcing is also ideal in small sales organizations where management resources are scarce.

Yet I can't tell you how many sales and marketing professionals have shared their disappointing experiences with me. What I can tell you is that whatever your reason for outsourcing, below are four common reasons these programs can fail.

1) $12/hr To Do What?!?!

Can you imagine a kid fresh out of school, in person, sitting down to have a discussion with a Fortune 500 VP about Revenue Management Software using a script? I can't either, yet this is exactly what companies do when sourcing their lead generation efforts to the lowest bidder. While low cost labor is effective in traditional telemarketing programs, it is almost guaranteed to fail in companies that use a complex sale.

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