The Professional Services Guide To Online PR: Table Of Contents

• Overview
• The Audience For Your Press Release
• Writing Your Press Release
• Optimizing Your Press Release For Search Engines
• Press Release Example
• Worksheet: Press Release Template

SECTION 2: REACHING YOUR BUYERS DIRECTLY THROUGH ONLINE PRESS RELEASES

• Overview
• Developing Your Editorial Calendar
• Worksheet: Creating Your Editorial Calendar
• Distributing Your Release
• Leveraging Your Website
• Further Means Of Distribution

SECTION 3: GENERATING PUBLICITY THROUGH THE MEDIA

• Overview
• Targeting
• Pitching The Media
• Pitching Bloggers
• Example PR Pitch To Bloggers
• Worksheet: Email To Bloggers
• Creating An Online Media Room
• Online Media Room Examples

SECTION 4: DEVELOPING A CONTENT STRATEGY

• Developing Your Content
• Worksheet: Aligning Your Content

CONCLUSION

• Brining It All Together
• Worksheet: PR Planning Matrix

APPENDIX: ADDITIONAL RESOURCES

ABOUT THE AUTHORS

ABOUT RAINTODAY.COM

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