By C.J. Hayden, Contributing Editor
Responding to an inquiry, placing a follow-up call, or making a sales presentation are all situations where you can expect your prospects to ask questions about your services. Preparation is the key to confidently providing answers to prospective clients. Unfortunately, sometimes we prepare only for the questions we want to hear, and not for the tougher ones clients often ask.
Here are some challenging questions frequently raised in sales and marketing conversations, and some suggestions for how to respond:
Q: How Much Does It Cost?
A: If you have a standard package, go ahead and tell them the cost.
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