By Erica Stritch, General Manager
We have all read research and articles about how speaking at and running our own one or two hour seminar can work as an effective lead generation and sales tool. Short seminars allow you to connect with your prospects one-on-one and demonstrate your expertise with an insightful and interactive presentation.
Sounds great. Who doesn't want more face time with their current and prospective clients? Adding short seminars to your marketing plan for next year is a no brainer! Right?
Not exactly. Seminars typically take a hefty investment in time and marketing dollars.
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