By Rick Sloboda
Businesses are starting to recognize that it's not the volume of online traffic, but the quality of it that counts.
Good traffic comprises relevant visitors who are likely to fulfill a desired action on your website, whether it's making a purchase, placing a phone call, subscribing to a newsletter, or the like.
Poor traffic, even in extraordinary amounts, is a waste of bandwidth. No matter how impressive the numbers, the wrong crowd won't bring you desired results.
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