By Charles H. Green, Contributing Editor
Most salespeople will agree - there is no stronger sales driver than a client's trust in the salesperson. Further, the most successful route to being trusted is to be trustworthy - worthy of trust. Faking trust is not easy - and the consequences of failing at it are large.
But is it possible to know if your client does trust you? Is there one predictor of client trust? Is there a single factor that amounts to an acid test of trust in selling?
I think there is.
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