Marketing and PR efforts should be in the forefront of your professional services firm, given today's competitive climate and the uncertain economy. Standing out from the crowd, regardless of your organization's industry, is a huge challenge. How can you meet this challenge?

Many organizations have recognized the value of holding seminars at which their executives make presentations. The problem with these seminars is that, more often than not, the attendees are existing customers, clients or individuals who are already familiar with the firm.

Companies need to expose their expertise to prospective clients and customers. What is a proven method of accomplishing this objective?

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