Start Your Free Trial

Get Access To: 

Insight: Read from our library of marketing and sales gurus.

Tools: Put knowledge to work with our free how-to guides.

Research: 20% discount on all benchmark research.

Learning: Access our library of on-demand webinars.

Already a Member?
Sign in.

Home  /  Library   /  

8 Steps to Speaking Engagements: Opportunities for Marketing, Business Development, and Thought Leadership

By Steve Markman

Marketing and PR efforts should be in the forefront of your professional services firm, given today's competitive climate and the uncertain economy. Standing out from the crowd, regardless of your organization's industry, is a huge challenge. How can you meet this challenge?

Many organizations have recognized the value of holding seminars at which their executives make presentations. The problem with these seminars is that, more often than not, the attendees are existing customers, clients or individuals who are already familiar with the firm.

Companies need to expose their expertise to prospective clients and customers. What is a proven method of accomplishing this objective?


Members-Only Premium Content   

Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
  • Free Webinars: Access all recorded webinars (full members attend all live webinars free).
  • Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
  • Research and Reports: Receive 20% off all research and benchmark reports.
  • 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
  • Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Begin My Free Trial

Already a Member? Sign in below:

(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)


E-Mail Address:  
Password:  
Forgot Password?