By Scott Ginsberg
Editor's Note: In part two of this two-part article, Scott Ginsberg lists the "modern marketing" views of what his survey-takers said was most the important word in marketing. These views do not explicitly deal with marketing B-to-B professional services, but they do provide fresh insights about it. Read the first part of this article on RainToday.com and see the "traditional marketing" responses Scott lists.
Modern Marketing: The New School
Twenty years ago, nobody knew what the words "blog," "RSS feed," "personal branding," "viral marketing" or "google" meant. But now – at the risk of sounding cliché – the rules have changed. Business is different. Customers are smarter. And marketing isn't the same old run-a-bunch-of-ads-and-hope-people-buy-your-stuff system.
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