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How To Screen For Dead-End Prospects

By Vickie Sullivan, Contributing Editor

All that branding work is finally paying off. The calls and emails are coming in from prospective clients interested in your services. Time to celebrate? Not so fast.

High-ticket professional services require more effort to qualify and close. You want to spend the most time with your ideal prospects who are ready to make a buying decision, while continuing to nurture future possibilities. You don't want to spend time and resources exploring dead-ends.

Below are three kinds of potentially hazardous incoming calls and how to deal with each.

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