By Bruce W. Marcus, Contributing Editor
Editor's Note: In the second part of this two-part article, Bruce W. Marcus shows which marketing tactics work to win prized clients when you are competing with larger firms for them. You can see what strategic advantages smaller firms have in this dynamic in part one of this article, featured on RainToday.com.
The marketing tools available to the giant firm are equally available to the small practitioner. It's the way the tools are used, not the size of the marketing budget, that matters. Witness…
Articles: Not all articles in the trade press are written by Big Four, or top ten law firm partners, or professional writers.
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