By Scott Buresh
Editor's Note: This is the first part of a two-part article. You can read part two on RainToday.com.
When researching search engine optimization (SEO) companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature – people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort.
When companies first consider pursuing SEO as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing "guaranteed SEO." Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed.
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