| Event Description | Many service firm gurus and marketers say cold calling does not work - it's inconceivable, even, that you would give it a second thought. But cold calling can be successful, when done correctly. In this session, The Queen of Cold Calling, Wendy Weiss and Publisher of RainToday.com, Mike Schultz, will teach you: - How to overcome the fear and reluctance of cold calling
- The three keys to being comfortable prospecting by telephone
- How to make prospects *want* to meet with you
- How to gain your prospects' commitment to meet with you
- Common mistakes to avoid when on the phone
- How to set meetings and get new clients, starting now
Some Frequently Asked Questions that will be answered: - Why cold call at all?
- Hasn't e-mail and networking replaced cold calling?
- How do I know whom to call?
- What should I say?
- How do I deal with voicemail?
- Why doesn't anyone ever call me back?
- What are we afraid of? (Why are so many sales professionals and/or entrepreneurs and business people uncomfortable with cold calling?)
RainToday's Publisher Mike Schultz will be interviewing Wendy Weiss on these critical cold calling topics. The teleseminar concludes with an open Q&A session. **NOTE: This is an audio only event. On the day of the live date you will receive an outline of the teleseminar for note taking.
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| About the Presenter |
Wendy Weiss, The Queen of Cold Calling, is an author, speaker, sales trainer, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling and new business development and she helps clients speed up their sales cycle, reach more prospects directly and generate more sales revenue. Her clients include Avon Products, ADP, Sprint and thousands of entrepreneurs throughout the country. Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Sales & Marketing Management and various other business and sales publications. She is also a featured author in two recently released books, Masters of Sales and Top Dog Sales Secrets. Wendy is the author of the book, Cold Calling for Women.
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| About the Moderator | Mike Schultz in the Publisher of RainToday.com, and President of Wellesley Hills Group, a leading firm focused on marketing, sales, and overall revenue growth for professional service businesses. He is an expert in the areas of lead generation, marketing, and sales for consulting and professional services firms. |