C.J. Hayden, Contributing Editor
Offering free samples to prospective clients is a powerful method of increasing the know, like, and trust factor that compel people to buy. When you are selling a professional service, potential clients have no way to see, feel, or taste what you will actually deliver. Providing a sample makes your service offering tangible, and builds your credibility with prospects.
But if you're not careful, you can give away too much. Why should clients pay for what they can get from you for free? And if you give those freebies to unqualified buyers, you may find yourself spending far too much time and money on prospects who will never become paying clients.
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