I receive a fair number of phone calls from consultants and other professional services types who say, "My Web site isn't working for me. I get few, if any, calls from it, and plus, it's not showing up in Google. What's wrong?"

When I visit these sites, I see the same problems, which include: confusing, jargon-laded copy, unprofessional design, typos, and few indications that the consultant or company is an industry expert or thought leader. 

In short, the Web site does a very poor job of convincing prospects to hire the consultant or firm.

What follows are six tips for developing a Web site that gets people to pick up the phone and call you or email you.

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