By Elge Premeau
There is a common misperception that the only way to use blogs to attract clients is to have your own blog.
But having your own blog is hard work. That is probably why 60% of bloggers have not updated their blogs in the last 60 days. New bloggers get excited, start a blog, add entries for a few weeks, and, once the excitement wears off, blogging becomes one more thing to feel guilty about not doing as often as you should.
One of the biggest reasons why people stop blogging is that they realize they are essentially talking to themselves. Writing the blog is the easy part. The hard part is getting people to read yours.
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