By Scottie Claiborne
There is a great book that I strongly recommend you read- although short and sweet, it packs a powerful message- do what you do best. Focus on do what you do best. Soar with your Strengths. It starts with a little fable about the Animal School, and how the squirrel's teachers decide he needs to spend more time learning to swim, since he's already good at climbing.
We as humans seem to think we should be good at everything; if a child excels at drawing but struggles with math, we tend to give them more tutoring in math instead of nurturing the artistic talent. That struggle to be good at everything comes at a price. We often block ourselves from truly excelling at something by thinking we have to be able to handle every task involved with it.
Specialists Do What They Do Best
I had a plumber come out to the house last week to find out what was causing the dark stains on the ceiling. He found a leaky vent pipe in the attic and fixed it. That didn't help me with the existing damage to the drywall in the ceiling, though. Just because the leak caused the ceiling problem and the plumber could recognize the problem, it didn't make him qualified to fix drywall. He was able to fix the source of the problem, but not everything it impacted.
When it comes to your website, it pays to find professionals who do what they do best. We are becoming a culture of "one-stop-shops"; we want to pick up our prescriptions, dry cleaning, movie rentals, milk and eggs in the same place. Why not? It saves time.
With web professionals, it's a lot harder to find a one-stop-shop; even large multi-disciplinary firms have weaknesses...
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